The Growth of Sales Promotion in International Markets Can Be

Sales promotion activities are required to deal with local governments, media, and trade associations. Public relations activities are needed to deal with local governments, media, trade associations, and the general public, any of which may feel threatened by the presence of a foreign multinational.

Which of the following factors is responsible for driving U.S.companies to focus on international markets? A)rapid population growth B)saturation in domestic markets for many products and services C)low competition from domestic companies D)low competition from foreign companies E)favorable marketing environment within the country