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Which of the Following Statements About Self-Regulation by Media Is

Question 55
Multiple Choice

Which of the following statements about self-regulation by media is TRUE? A)Most commercials once rejected cannot be rerun. B)Network standards regarding acceptable advertising have remained constant over the past 30 to 40 years. C)Advertising for contraceptives is completely banned on all networks since 1995. D)Television is probably the most carefully scrutinized of all forms of advertising. E)Network standards have become more stringent in response to competition from independent and cable stations.

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Q 56
The three major participants in the advertising process that work individually and collectively to encourage truthful, ethical, and responsible advertising are A)advertisers, advertising review boards, and the cable operators. B)creative boutiques, copywriters, and consumer panels. C)consumer panels, advertisers, and agencies. D)advertisers, advertising agencies, and the media. E)advertisers, the government, and the television networks.
Q 57
Which of the following statements is TRUE of self-regulation of advertising? A)Self-regulation of advertising is typically restricted to liquor and tobacco advertisements. B)Self-regulation was initially introduced to eliminate the problem of puffery. C)Self-regulation of advertising has led to the development of more lenient standards and practices than those imposed by the legislation. D)The advertising industry views self-regulation as an effective mechanism for controlling advertising abuses. E)The advertising industry prefers government intervention over self-regulation.
Q 58
_____, as defined by the First Amendment to the U.S.Constitution, is the most basic federal law governing advertising in the United States. A)Freedom of using any media vehicle B)Freedom to advertise C)Freedom to stop the airing of any advertisement D)Freedom of speech E)Freedom of press
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