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Critics State That Advertising to Children Is Inherently Unfair and Deceptive

Question 45
Multiple Choice

Critics state that advertising to children is inherently unfair and deceptive and should be banned or severely restricted.Which of the following statements supports this argument? A)Most advertisements shown in traditional media contain nudity. B)Children have a limited ability to interpret the selling intent of a message. C)Most advertisements shown in traditional media contain violence. D)Children do not have spending power though they can identify products. E)The consumer socialization process is slower in children than in adults.

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Q 46
Nina argues that it is unfair and deceptive to advertise to children.Which of the following statements is likely to strengthen her argument? A)Children can differentiate between commercials and programs. B)Children can perceive the selling intent of commercials. C)Children require no guidance to distinguish between reality and fantasy. D)Children require cognitive defenses against misleading advertisements. E)Children require their parents to make the actual purchase.
Q 47
Which of the following best describes the consumer socialization process? A)It refers to how marketers influence consumers to move from need recognition to final purchase. B)It explains why consumers will never completely abandon department store shopping for online shopping. C)It explains how marketers engage consumers in relationship marketing. D)It refers to consumers acquiring the skills needed to function in the marketplace. E)It refers to marketers studying consumers' social skills to understand the market.
Q 48
From an advertising perspective, which of the following best explains why critics might be opposed to the use of commercial characters or brand mascots as stars of TV shows? A)Preschool children cannot differentiate between commercials and programs. B)Such shows come with requirements for parental guidance and control. C)Such shows contain violence that is unsuitable for preschool children. D)There are too many commercial slots in these shows. E)Children needn't understand advertising to use their cognitive defenses against them.
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