menu
Sign up

Personal Selling May Lead to Ethical Problems

Question 96
Multiple Choice

Personal selling may lead to ethical problems.Which of the following is a reason for this? A)Most personal sale situations demand unethical practices. B)Many salespeople are compulsive talkers and they do not listen to customers. C)Personal selling does not encourage feedback from customers. D)Personal selling does not have opportunities for two-way interaction. E)Managers do not have complete control over the message conveyed by salespeople.

Related questions
Q 97
Marketers often use mass communications as an alternative to personal selling.Which of the following is a reason for this? A)need for personalized communication B)high cost per sales call C)low success rate of personal selling D)need for tailored marketing messages E)high level of distraction in personal selling
Q 98
Personal selling often results in conflict between sales force and management.Which of the following is a reason for these conflicts? A)The marketing team may be responsive to the field assessment of customer needs. B)The sales force may not use the material provided by the marketing team. C)Most organizations do not distinguish between sales and marketing departments. D)Sales people are forced to deliver messages to customers as defined by marketers. E)Personal selling does not allow for two-way interaction with customers.
Q 99
At which stage of the response hierarchy is personal selling least likely to be useful? A)product awareness B)demonstration C)product trial D)product purchase E)order-getting
logo
© 2020-2021 Cozyplus FZ LLC. All rights reserved