Adams Industries Inc

Question 63
Multiple Choice

Adams Industries Inc.is a firm that manufactures and markets kitchen appliances in the northern part of Belvier.As part of its expansion program, the company decides to introduce its existing range of products in the southern parts of Belvier.In this scenario, the strategy applied by the company is: A)product diversification. B)market development. C)market penetration. D)product development. E)product intensification.