Davison Associates Inc

Question 6
Multiple Choice

Davison Associates Inc.manufactures office furniture.The management of the company believes that developing a strong brand name is the primary strategy to compete in the market.Hence, it invests a significant share of its resources to position its brands through promotions and service.Which of the following does the company use to achieve sustainable competitive advantage? A)Diversification excellence B)Product excellence C)Customer excellence D)Locational excellence E)Operational excellence