Marketing Study Set 3
Quiz 4: Consumer Behaviour
Assume You Want to Buy a New Laptop
Assume you want to buy a new laptop.Use the compensatory decision rule for at least 3 brands and on at least 3 attributes to illustrate which brand you would buy.
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What is limited problem solving and how is impulse buying related to limited problem solving?
Describe a purchase decision that you would use extended problem solving and one that you would use limited problem solving.
Explain "attitude" and its three components.Select one brand and explain how each attitude component can influence your decisions and actions.
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