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Business
Marketing Study Set 3
Quiz 4: Consumer Behaviour
Assume You Want to Buy a New Laptop
Question 124
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Assume you want to buy a new laptop.Use the compensatory decision rule for at least 3 brands and on at least 3 attributes to illustrate which brand you would buy.
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Q 125
What is limited problem solving and how is impulse buying related to limited problem solving?
Q 126
Describe a purchase decision that you would use extended problem solving and one that you would use limited problem solving.
Q 127
Explain "attitude" and its three components.Select one brand and explain how each attitude component can influence your decisions and actions.
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