Q 78

A shoe manufacturing company requires high-quality leather to make shoes that can be used for trekking.It conducts extensive research on the various alternatives available in the market and evaluates thoroughly the pros and cons of it.It spends vast amount of time at every stage of its decision-making process, and draws in heavy participation from each of its members in the buying process.The shoe manufacturing firm is most likely to be involved in a(n): A)modified rebuy. B)repeat buy. C)new buy. D)straight rebuy. E)impulsive buy.

Multiple Choice