Anchor Hospitals Entered into a Long-Term Contract with Helium Health
Anchor Hospitals entered into a long-term contract with Helium Health Care,and allowed it the use of its brand name.In return Helium Health Care paid a lump sum and also a percentage of future profits and agreed to abide by all rules and operating procedures laid down by Anchor Hospitals.This is an example of _____.
A) direct ownership
B) strategic alliance
C) joint venture