Franchising Is Similar to Licensing but Tends to Involve

Anchor Hospitals entered into a long-term contract with Helium Health Care,and allowed it the use of its brand name.In return Helium Health Care paid a lump sum and also a percentage of future profits and agreed to abide by all rules and operating procedures laid down by Anchor Hospitals.This is an example of _____. A) direct ownership B) strategic alliance C) joint venture D) franchising

In a _____,a company may decide to share management with one or more collaborating foreign firms. A) joint venture B) licensing agreement C) franchising agreement D) direct ownership