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Which of the Following Best Describes the Procedure for Evaluating

Question 80
Multiple Choice

Which of the following best describes the procedure for evaluating the specific advertisement objective of attitude? A) Potential buyers are asked to rate competing brands on determinant attributes. B) Potential buyers are asked to indicate brands that come to mind in a product category. C) Potential audience members are asked to rank alternative advertisements as best liked. D) Potential buyers are asked to indicate the likelihood they will buy a brand.

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Q 81
As Ted was strolling through the mall,a market researcher stopped him and asked him to list all the brands of candy bars he could think of in 30 seconds.Ted was then given the advertising slogan that was used in some candy bar ads and asked to match the slogan to the candy.The interviewer was most probably conducting a(n): A) opinion test. B) theater test. C) awareness test. D) attitude test.
Q 82
High school juniors who were considering applying to the University of Southern Mississippi were asked to rank five different print ads intended to increase the enrollment to the college.The ads were to be ranked according to believability,interest-level,and attractiveness.The survey the students filled out was an example of a(n): A) opinion test. B) recall test. C) awareness test. D) recognition test.
Q 83
Which of the following is a procedure for evaluating specific advertisement objectives? A) Recognition B) Theater test C) Opinion test D) Attitude
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