Which of the Following Best Describes the Procedure for Evaluating
Which of the following best describes the procedure for evaluating the specific advertisement objective of attitude?
A) Potential buyers are asked to rate competing brands on determinant attributes.
B) Potential buyers are asked to indicate brands that come to mind in a product category.
C) Potential audience members are asked to rank alternative advertisements as best liked.
D) Potential buyers are asked to indicate the likelihood they will buy a brand.