Which of the Following Is the Most Market-Oriented Approach to Segmentation? A

How are consumer lifestyles measured during psychographic segmentation? A) Consumers are asked about their health and known medical conditions B) Consumers are asked about their activities, interests, and opinions C) Consumers are asked to rate products in terms of the benefits they offer D) Consumers are asked to list the types of product features that they want

Altron Herbals is trying to market a new sunscreen lotion.In order to find out which segment of the market they should target,they have prepared a questionnaire that asks potential consumers about lifestyles,especially their activities,interests,and opinions.Based on their answers,the consumers are grouped into separate categories.Which of the following market segmentation approaches has Altron used in this scenario? A) A priori segmentation B) Psychographic segmentation C) Social segmentation D) Geographic segmentation