Marketing Management Knowledge
Quiz 3: Consumer Behavior
Primary Reference Groups Include
Primary reference groups include: A) college fraternity members. B) members of one's professional association C) family and close friends. D) public figures.
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Secondary reference groups include _____. A) family B) close friends C) spouse and children D) college associations
Which of the following is an example of social influences on consumer behavior? A) The fashion editor of Seventeen, a magazine for teens, writes that any teen who wants to be considered "in with the times" must wear a shirt that shows her bellybutton. B) The manufacturer of a line of aromatherapy candles markets them through an exclusive chain of health and wellness stores across the country. C) Ernie decides against buying a new dress for Easter as she is saving up for a designer gown she wishes to purchase later that year for her wedding. D) Billie purchases a pair of Honey brand clogs instead of the Birkenstocks because the Birkenstocks are too expensive for Billie's budget.
While preparing Thanksgiving dinner,Marissa is unsure about which brand of ready-to-serve pumpkin pies to purchase.To make the final decision,she calls her mother and buys the brand that she recommends.Which of the following determinants has influenced Marissa's purchasing decision with regard to the pumpkin pies in this scenario? A) Primary reference group B) Subculture influence C) Secondary reference group D) Family life cycle
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