In Using In-Store Promotions, the Most Critical Factor for the Channel
In using in-store promotions, the most critical factor for the channel manager to consider in judging the probable effectiveness of the promotion is:
A)The number of stores involved.
B)The amount of salespeople time going into setting up the program.
C)The direct cost of the promotion to the manufacturer.
D)The benefits of the program as perceived by retailers.
E)The number of inquiries received from ultimate consumers about the manufacturer's product.