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One of the Most Critical Channel Management Tasks During the Introductory

Question 18
Multiple Choice

One of the most critical channel management tasks during the introductory stage of the product life cycle is to: A)Obtain adequate market coverage. B)Emphasize very selective distribution. C)Emphasize intensive distribution. D)Keep promotional expenditures to a minimum. E)Drop slow starting product promptly.

Related questions
Q 19
During the growth stage of the product life cycle, two overriding issues for channel management are: A)Providing for adequate product availability and considering changes in channel structure. B)Monitoring competitive products and dropping poorly performing channel members. C)Providing heavy promotional support and changing the channel structure. D)Monitoring competitive products and providing for adequate product availability. E)Educating channel members and evaluating their performance.
Q 20
During the __________ stage of the product life cycle, manufacturers must be especially mindful of channel member actions with respect to competitive products. A)introductory B)growth C)maturity D)decline E)All stages of the PLC equally.
Q 21
The major strategic emphasis for channel managers to make possible changes to the channel structure or to select different types of intermediaries occurs in the _______ product life cycle stage. A)introduction B)growth C)maturity D)decline E)stagnation
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