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Market Size Refers To

Question 16
Multiple Choice

Market size refers to: A)The square miles within the market geography. B)The dollar volume of sales in a market. C)The number of buyers in a given market. D)The number of outlets within the market geography. E)The number of wholesalers in a specific industry.

Related questions
Q 17
If market geography and market size are both increasing, the average cost of serving buyers is sure to: A)Increase. B)Decrease. C)Remain the same. D)Cannot be determined with the information provided. E)Increase at a faster rate than additional revenues.
Q 18
Market density refers to: A)The number of buyers in a geographic unit. B)The absolute number of buyers per intermediary. C)The ratio of dollar sales to number of buyers. D)The ratio of retail outlets to wholesalers. E)The number of intermediaries in a geographic unit.
Q 19
According to the concept of efficient congestion, dense markets can __________ in the performance of several important distribution tasks. A)decrease the level of efficiency B)increase the level of efficiency C)promote the use of intermediaries D)reduce effectiveness E)make it impossible for firms to achieve efficiency
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