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In Practice, Conflict Is Usually Spotted

Question 21
Multiple Choice

In practice, conflict is usually spotted: A)Immediately. B)When it is first beginning to develop. C)After it is well developed and obvious. D)After a marketing channel audit has been conducted. E)After channel members' perceptions of performance have been measured.

Related questions
Q 22
With regard to channel conflict, it is true that: A)The channel manager must make a conscious effort to detect channel conflict. B)A marketing channel audit is the best method for conflict detection. C)Surveys of channel members' perceptions of performance are useless for the detection of conflict. D)A company's sales force should not be used to help detect conflict. E)Manufacturer vs. wholesaler perceptions do not lead to channel conflict.
Q 23
Which of the following statements regarding appraising the effects of conflict on the channel is true? A)At present, the conflict index is used in most consumer products channels. B)At present, most appraisals rely on the channel manager's subjective judgment. C)At present, most channel managers use a linear scale measuring conflict intensity and frequency. D)At present, the channel manager uses a scale to relate frequency of disagreements to channel member performance. E)Channel managers that use objective scales of analysis obtain the best results for identifying channel conflict.
Q 24
When an evaluation of key areas of the relationship of a channel member with other members takes place, a(n) ____________ has been used. A)advisory council analysis B)marketing channel audit C)cost-benefit analysis D)perceptions survey E)early warning system
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