logo
menu
Sign up
  1. Topics
  2. Business
  3. Marketing Channels
  4. Quiz 3: The Environment of Marketing Channels

When a Supplier Requires Its Channel Members to Carry a Broad

Question 55
Multiple Choice

When a supplier requires its channel members to carry a broad group of its products in order to sell any particular product in the supplier's line, the supplier is involved in: A)Selective distribution. B)Exclusive dealing. C)Full-line forcing. D)Resale restrictions. E)Price maintenance.

Related questions
Q 56
Price maintenance laws enacted by state governments that allowed retail price fixing, were no longer exempted from federal antitrust legislation with the repeal of the: A)Robinson-Patman Act. B)Miller-Tydings and McGuire Acts. C)Robeson-Johnson and Hastings Acts. D)Celler-Kefauver Act. E)McGuire-Tydman and Morgan Acts.
Q 57
The "Colgate Doctrine" is: A)The legal basis for the American Dental Association's endorsement of toothpastes. B)The common term for state level "fair trade laws". C)The legal basis for sellers to use their own criteria and judgment in selecting channel members D)The legal basis for manufacturers retaining some customers as "house accounts". E)Allows the practice of price maintenance in the marketing channel.
Q 58
Territorial restrictions constitute one of the major types of: A)Tying agreement restrictions. B)Full-line forcing restrictions. C)Dual distribution restrictions. D)Price discrimination. E)Resale restrictions.
logo
QuizPlus
  • About
  • How it work
  • Pricing
Links
  • Privacy Policy
  • Terms And Conditions
  • Refund Policy
Contact Us
  • info@quizplus.com
© 2020 QuizPlus. All Right Reserved