According to Nielsen Media Research,product Placements in Video Games:
According to Nielsen Media Research,product placements in video games:
A) are more annoying to gamers than commercials are to television viewers.
B) were popular for a while but are now less frequent.
C) are accepted by younger players but disliked by adult players.
D) are seen by gamers as elements that add to the quality of play.
A benefit for advergaming is that product placements in video games:
A) annoy gamers much more than commercials are to television viewers.
B) are less frequent popularity.
C) are disliked by adult players.
D) provide repetitive exposures of brands.
Recent research indicates that a brand gets the most benefit when product placement of the item:
A) is used repeatedly to create logistics in a short period of time.
B) gets people to talk about it in everyday conversation.
C) appears on a new show.
D) is used in isolation without the distraction of other marketing elements.
What additional benefit is great for the previous event sponsor but bad for the incoming sponsor?
A) event social responsibility
B) event sponsorship measurement
C) consumer psychology
D) sponsor spillover