Advertising and Integrated Brand Promotion Study Set 1
Quiz 16: Event Sponsorship,product Placements,and Branded Entertainment
Nielsen Media Research Found That Much Like Tv Viewers Who
Nielsen Media Research found that much like TV viewers who want to avoid commercials,the majority of video game players want to eliminate brand placements in games.
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Despite their widespread use and their repetitive exposures during games,brand placements in video games do not affect purchase intent as much as placement in traditional media does.
In the world of promotion,authenticity refers to the quality of being perceived as genuine and natural,yet that is not important in brand placement.
Whether the economy is up or down,automakers in the United States remain aggressive with their event sponsorship.
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