In Recent Years,several Factors Have Affected Sales Promotion in Organizations.pressure
In recent years,several factors have affected sales promotion in organizations.Pressure from stockholders to produce high quarterly revenue,marketing plans based on quick results,and a bottom line-mentality have all contributed to a:
A) focus on brand image.
B) short-term orientation.
C) sense of creative innovation.
D) strong consumer bond.
A retailer is trying to target the "precision shopper," who expects extra value in every single purchase.Which of the following promotional techniques would best increase the value of a brand in a customer's mind?
A) Bill-back allowances
B) Push money
C) Off-invoice allowance
Which is a reason for growth in the use of sales promotion?
A) Restriction of bill-back allowances
B) Less push money
C) Elimination of off-invoice allowances
D) Promotions are often measurable
In an era of cost cutting and shareholder scrutiny,companies are demanding ___________ across all functions,including marketing,advertising,and promotions.
A) more venture capitalists
B) less transparency
C) less hours
D) greater accountability