In Recent Years,several Factors Have Affected Sales Promotion in Organizations.pressure

Question 40
Multiple Choice

In recent years,several factors have affected sales promotion in organizations.Pressure from stockholders to produce high quarterly revenue,marketing plans based on quick results,and a bottom line-mentality have all contributed to a:  A) focus on brand image.  B) short-term orientation.  C) sense of creative innovation.  D) strong consumer bond.