Advertising and Integrated Brand Promotion Study Set 1
One Advantage of Using Sweepstakes and Contests Is That They
One advantage of using sweepstakes and contests is that they can quickly and easily communicate the brand message through the game.
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A manufacturer of dental care products sets up a new promotion by attaching one of its toothbrushes to its boxes of toothpaste.This is an example of a mobile sampling technique.
Retailers often run trade promotions simultaneously along with consumer promotions.
One objective for promotions in the trade channel is to increase store traffic,which benefits both manufacturers and retailers.
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