One of the Versions of Satellite Transmission Is Direct Transmission,which
One of the versions of satellite transmission is direct transmission,which is also known as:
A) barter syndication.
B) smartphone TV.
C) local TV.
D) closed circuit.
A great advantage of television as an advertising medium is its ability to:
A) make an advertising message have a long-lasting effect in consumer memory forever.
B) be inexpensive in terms of absolute cost.
C) send a message through both sight and sound.
D) target small yet select audiences with a low reach.
A media planner needs to keep in mind that television:
A) gives an advertiser the lowest absolute cost.
B) has no audience selectivity.
C) is underway of the next evolution with programs being accessed by consumers over the Web, as tablet and smartphone streaming or downloads, or via smartphone.
D) has a high degree of audience attentiveness.
When Geico insurance runs commercials on TV,it gets an advantage that cannot be matched by radio or print media.Which of the following advantages does it have?
A) Less fleeting message than that used in print media
B) Low absolute cost
C) Highly selective geographic targeting
D) Low cost-per-contact