In advertising,what is a big change with media?
A) Media buyers do not have access to digital and social media to create buzz marketing.
B) They use below-the-line promotions instead of above-the-line promotions.
C) In modern times, much of media buying occurs via programmatic media buying.
D) The goods and services they offer do not require marketing.
Below-the-line promotion is also referred to as ___________.
A) big data
B) calculated media
C) unmeasured media
D) above-the-line promotion
Which of the following is most likely to be used for above-the-line promotion?
D) Social networking sites
Which of the following is true of unmeasured media?
A) It is hard to measure with traditional means.
B) It is limited to network TV.
C) Spot radio is the same as podcasting.
D) Local newspapers are merging with global conglomerates.