Advertising and Integrated Brand Promotion Study Set 1
Quiz 12: Media Planning Essentials
Smart Brands Focus on the Synergy of Traditional Media Advertising
Smart brands focus on the synergy of traditional media advertising and social media interactions.
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Creating a visual representation of the media schedule or plan gives an advertiser tangible documentation of the overall media plan.
Media buying has become more automatic,or programmatic.
Programmatic media buying refers to automatic buying of ads based on data such as online consumer behavior.
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