(Scenario 10-4)in Ad #4,which Type of Ad Are the Marketers
(Scenario 10-4)In ad #4,which type of ad are the marketers using to appeal to consumers?
A) Social anxiety ad
B) Humor ad
C) Fear-appeal ad
D) Sex-appeal ad
(Scenario 10-5)Ford used a number of catchy songs in its advertisements.One advantage of using jingles in advertising is that:
A) it gives consumers something fun to listen to.
B) it promotes brand recall.
C) it makes consumers think before purchasing a particular product.
D) consumers respond better to sounds than they do to images.
(Scenario 10-5)In addition to promoting environment-friendly cars,Ford is now trying to market its cars as universal ones that can be used in markets throughout the world.The company has utilized the phrase "One Ford" in conjunction with the campaign and is hoping that consumers will begin to recognize Ford as the number one global auto-maker.Assuming this is an attempt at a unique selling proposition,which of the following is an implication of this method?
A) It is a short-term commitment.
B) It is very efficient once a clear link has been established.
C) It is not resistant to competitive challenge.
D) It allows you to switch strategies, and the strategies will continue to be effective.
(Scenario 10-5)If the objective of Ford is to persuade consumers to buy its cars during a special limited-time offer,which of the following advertising methods should Ford use?
A) Hard-sell ads
B) Fear-appeal ads
C) Social anxiety ads
D) Repetition ads