Most ___________ work with the creative brief.
A) account executives
B) creative departments
C) media sellers
D) agency owners
In the business world,even if you have a "creative" job,you should listen to the clients and:
A) go easy on their ambitions.
B) take their ideas seriously.
C) grow the market share for the brand.
D) reflect the client's thinking.
Good ideas take time and _________.
B) multiple perspectives
Who is the liaison between the two main parties involved in promotion: the client and the agency?
A) The agency owner
B) The research department
C) The creative director
D) The account executive