Advertising and Integrated Brand Promotion Study Set 1
Quiz 9: Managing Creativity in Advertising and IBP
According to Gardner,creative People Have Much Less Interest in Playing
According to Gardner,creative people have much less interest in playing by the rules,acting nice,and being socially acceptable than more ordinary people.
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Playing with Lego blocks can influence adults' creativity.
Lee Clow is the creative mind behind the iconic Absolut ads,many of which you see featured in the chapter for its aesthetic with the unique bottle shape.
The thought processes of creative people are less orderly and logical than those of others.
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