During Which of the Following Eras Did Consumer Culture Become
During which of the following eras did consumer culture become the new normal,a permanent central feature of society?
A) The Depression (1929 to 1941)
B) World War II and the 1950s (1942 to 1960)
C) The Preindustrialization Era (Pre-1800)
D) The Era of Industrialization (1800 to 1875)
During the 1950s,Americans began to fear:
A) that they were being seduced by subliminal advertising.
B) that ads were not based on modern science.
C) purchasing unbranded goods.
D) that the consumer culture was disappearing.
How were women depicted by advertisers in the 1950s?
A) As free spirits with new-found equality and respect
B) As prominent members of the business community
C) As leading men in large multinational companies
D) As following strict gender roles and sexual norms
Who added to the fear and hysteria over advertising in the 1950s?
A) Bruce Barton and his book called The Man Nobody Knows
B) Helen Resor and James Webb Young from the J. Walter Thompson advertising agency
C) James Vicary's false claim about the effect of subliminal messages
D) Heads of advertising agencies, Leo Burnett and David Ogilvy