(Scenario 2-3)which of the Following Is Most Likely to Provide
(Scenario 2-3)Which of the following is most likely to provide Axel Corp.with a reasonable amount of media time at a rate lower than that provided by an advertiser?
A) Production houses
B) Sales promotion agencies
C) Database consultants
D) Media specialists
(Scenario 2-3)Axel Corp.plans to reach out to local fashion stores and wholesale distributors.Axel Corp.can achieve this by employing an advertising agency specialized in _______.
A) consumer sales promotions
B) trade-market sales promotions
D) a commission system
(Scenario 2-3)A(n)________ can help Axel Corp.in designing and executing direct response advertising campaigns using traditional media.
A) database consultant
B) public relations firm
C) fulfillment center
D) interactive agency
(Scenario 2-4)Caltech Corp.has a 19-minute-long advertisement that explains to the public about its product.This is an example of a(n) _______.
B) electronic directory