Basic Marketing Research Study Set 1
Quiz 7: Descriptive Research Design: Survey and Observation
Advantages of Using Computer-Assisted Personal Interviewing to Collect Research Data
Advantages of using computer-assisted personal interviewing to collect research data include good response rates and low potential for interviewer bias.
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High social desirability and high cost are disadvantages of using computer-assisted personal interviewing to collect research data.
An advantage of using mail interviews to collect research data is the ability to control the interviewing environment.
High interviewer bias is a primary disadvantage of using mail interviews to collect research data.
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