Basic Marketing Research Study Set 1
Quiz 6: Exploratory Research Design: Qualitative Research
Just Being a Part of Different Types of Social Media
Just being a part of different types of social media and analyzing what people are talking about cannot yield a basic understanding of customers.
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Private online communities can play the role of extended focus groups.
A way to conduct a focus group type of research on social media involves participant blogs.
It is not possible to conduct depth interview using social media.
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