Basic Marketing Research Study Set 1
Quiz 6: Exploratory Research Design: Qualitative Research
In cultural settings,such as the Far East where persons are hesitant to discuss their feelings in group situations,depth interviews should be used.
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In the third-person technique,the respondent is presented with a verbal or visual situation and asked to relate the beliefs and attitudes of a third person to the situation.
Just being a part of different types of social media and analyzing what people are talking about cannot yield a basic understanding of customers.
Private online communities can play the role of extended focus groups.
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