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  1. Topics
  2. Business
  3. Basic Marketing Research Study Set 1
  4. Quiz 5: Exploratory Research Design: Syndicated Sources of Secondary Data

________ Provide Secondary Data Derived from Industrial and Organizational Sources

Question 77
Multiple Choice

________ provide secondary data derived from industrial and organizational sources that are intended for industrial or institutional use. A) Industrial Firms/Organizations B) Single-source services C) Customized services D) Retail services E) Movement services

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Q 78
Which of the following companies is NOT a major source of syndicated services in the United States? A) Nielsen B) Simmons Market Research Bureau C) Microsoft D) Arbitron E) SymphonyIRI
Q 79
An effort to combine data from different sources by gathering integrated information on household and marketing variables applicable to the same set of respondents is called ________. A) single-source data B) dual-source data C) multiple-source data D) qualitative data E) cashier data
Q 80
Information gathered from social media is used to ________. A) understand the market B) answer clients' concerns C) connect to consumers and potential participants D) conduct online research E) all of the above
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