According to the Text,________ Are an Economical and Quick Source

Which sources of secondary data would be helpful in defining the problem of Wendy's increasing its share of the fast food market? A) a field research project conducted by Wendy's to answer the question of how to increase its share of the fast food market B) a report from the Fast Food Retailers Association on changing preferences for consumer tastes C) a U.S. Census Bureau report on the changing demographic profile of the U.S. consumer D) all of the above E) B and C only

Data originated by the researcher specifically to address the research problem are called ________. A) primary data B) secondary data C) virtual data D) census data E) research data