Basic Marketing Research Study Set 1
Quiz 1: Introduction to Marketing Research
According to the Text,the Most Common Entry-Level Position in the Marketing
According to the text,the most common entry-level position in the marketing research industry for people with bachelor's degrees is assistant project director.
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A formalized set of procedures for generating,analyzing,storing,and distributing pertinent information to marketing decision makers on an ongoing basis is called a marketing information system.
An information system that enables decision makers to interact directly with both databases and analysis models is called a decision support system.
Hardware and a communication network are recognized as important components of a decision support system.
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