Basic Marketing Research Study Set 1
Quiz 1: Introduction to Marketing Research
The Services of Full-Service Suppliers Can Be Categorized into Syndicated,customized,and
The services of full-service suppliers can be categorized into syndicated,customized,and Internet services.
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Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called syndicated services.
Focus groups represent the main method by which syndicated services collect data.
According to the text,the Nielsen Co.was recognized as the largest global research firm based on global research revenues.
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