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Basic Marketing Research Study Set 1
Quiz 1: Introduction to Marketing Research
The Services of Full-Service Suppliers Can Be Categorized into Syndicated,customized,and
Question 19
True False
The services of full-service suppliers can be categorized into syndicated,customized,and Internet services.
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Q 20
Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called syndicated services.
Q 21
Focus groups represent the main method by which syndicated services collect data.
Q 22
According to the text,the Nielsen Co.was recognized as the largest global research firm based on global research revenues.
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