International Management Managing
Ethnocentric Culture Is an Integration of the Business Environments in Which
Ethnocentric culture is an integration of the business environments in which firms currently operate.
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The term "moral idealism" is used to address the need for a moral standard that is accepted by all cultures.
Ethical relativism adopts the local moral code of the country in which it is operating.
In a globalized market economy, CSR does not have to be part of modern business.
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