For a new manufacturer managing product support for its equipment, what is usually the first strategy for postsale service?
A) letting customers hire their own service people to work on-site
B) letting independent services handle repairs and maintenance
C) pricing equipment high and charging low prices for service
D) running the company's own parts-and-service department
E) switching maintenance services to authorized distributors

Question

Quizplus · Accepted Answer

The best strategy for a new manufacturer managing product support for its equipment is to establish and run the company's own parts-and-service department. This allows the manufacturer to have control over the quality of service provided to customers and ensures that customers receive consistent, high-quality support. Additionally, having an in-house service department can provide an opportunity for the manufacturer to gather valuable feedback and insights from customers, which can inform product development and improvement.

For a New Manufacturer Managing Product Support for Its Equipment