________ is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.
A)The marketing information system
B)Marketing research
C)Exploratory research
D)Observational research
E)Causal research

Question

Quizplus · Accepted Answer

The description fits the definition of marketing research, which involves a systematic process of gathering and analyzing data in order to make informed decisions in a marketing situation. The other choices refer to specific types or components of marketing research.

________ Is the Systematic Design, Collection, Analysis, and Reporting of Data