The technique that illustrates how management can match the external opportunities and threats with its strengths and weaknesses to yield four sets of strategic alternatives is called a(n)
A) IFAS Table.
B) EFAS Table.
C) SFAS Table.
D) TOWS Matrix.
E) Issues Priority Matrix.

Question

Quizplus · Accepted Answer

The TOWS (Threats-Opportunities-Weaknesses-Strengths) matrix is a tool that helps managers match external opportunities and threats with their internal strengths and weaknesses to generate four sets of strategic alternatives. This analysis allows managers to develop and select the best strategic alternatives based on their organization's resources, capabilities, and external environment. The other options, IFAS, EFAS, and SFAS, are tables used to analyze the internal and external factors that affect a company's ability to succeed in the marketplace. The Issues Priority Matrix is a tool used to prioritize issues and determine which issues need immediate attention.

The Technique That Illustrates How Management Can Match the External