The sustainable competitive advantage that is sought by the first company to enter a new industry or industry segment is called ________.
A) returns to novelty
B) a first-mover advantage
C) returns to innovative entry
D) the barrier to fast followers

Question

Quizplus · Accepted Answer

A first-mover advantage refers to the benefits a company gains by being the first to enter a new industry or market segment, allowing it to establish strong brand recognition, customer loyalty, and potentially set industry standards.

The Sustainable Competitive Advantage That Is Sought by the First