Which of the Following Typically Helps Achieve Cost Leadership?
Which of the following typically helps achieve cost leadership?
A) investing in research and development
B) employing economies of scale
C) offering superior products and services
D) targeting a niche segment
Managers pursuing a ________ seek to make their product or service different from those of competitors on dimensions valued by customers.
A) global strategy
B) differentiation strategy
C) cost leadership strategy
D) multipoint competition strategy
If a firm keeps its costs near the industry average and it can command a premium price,then it can obtain ________.
A) average profits
B) unfair profits
C) fair-market profits
D) above-average profits
Which of the following,if true,provides the best explanation of why consumers are willing to pay a premium price for Starbucks coffee?
A) Starbucks has lower costs than its competitors.
B) Starbucks has achieved economies of scale.
C) Starbucks has invested in the latest technology to increase production.
D) Starbucks differentiates itself through its product, service, and brand reputation.