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The Media Buyer Working on a Luxury Automobile Account Should

Question 14
Multiple Choice
arrowQuestion 14arrow
Multiple Choice

The media buyer working on a luxury automobile account should keep in mind that social classes differ in media preferences, with upper-class consumers often preferring ________ and books and lower-class consumers often preferring television.

A) video or computer games
B) movies
C) music downloads
D) radio
E) magazines

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