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If a Marketing Researcher Wished to Reach People Who Would

Question 29
Multiple Choice
arrowQuestion 29arrow
Multiple Choice

If a marketing researcher wished to reach people who would not give personal interviews or whose responses might be biased or distorted by the interviewers, he or she should choose the ________ as the best way to reach people.

A) mail questionnaire
B) focus group interview
C) online interview
D) telephone interview
E) cell phone interview

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