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One of the Don'ts of Questionnaire Construction Is to Ensure

Question 30
Multiple Choice
arrowQuestion 30arrow
Multiple Choice

One of the don'ts of questionnaire construction is to ensure that fixed responses do not overlap. Which of the following is the best illustration of this questionnaire "don't"?

A) A question has three possible responses: yes, no, or maybe.
B) A consumer is asked to describe a recent event will driving.
C) A consumer must describe a cartoon about buying a car.
D) An income question asks for an income designation in one of the following income categories: $0-$20 000, $20 000-$40 000, or $40 000 and above.
E) A consumer is asked whether or not he or she could spy on another consumer's shopping experience.

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