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The Marketing Manager Needs to Know the Cost of the Research

Question 14
Multiple Choice
arrowQuestion 14arrow
Multiple Choice

The marketing manager needs to know the cost of the research project before approving it. During which of the following stages of the marketing research process would such a consideration most likely take place?

A) Step 1 creating decision alternatives
B) Step 3 information collection.
C) Step 1 drafting the research objectives
D) Step 2 develop the research plan
E) Step 1 defining the problem

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