The Internet has given today's companies a new set of capabilities. Among those capabilities is the ability to operate a new information channel. Name a marketer that has embraced these new capabilities and describe specific ways in which this marketer capitalizes on the internet as a powerful information channel.
The ultimate outcome of relationship marketing is the building of a unique company asset called a marketing network. What would be the parts of a marketing network for motorcycle company such as Harley-Davidson?
Nahid Gupta has been given the task of developing a portion of her company's marketing mix. Specifically, Ms. Gupta has been given the responsibility for auditing all of the product area's various components. List all the areas that will most likely be included in such an audit.
Identify and define the traditional four Ps. Also identify the new four Ps and the reason for developing the new interpretation.