Marketing Management Study Set 2
To Understand What Is Happening Inside and Outside the Company,
To understand what is happening inside and outside the company, the company needs a reliable marketing information system.
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Because of surprises and disappointments that can occur as marketing plans are implemented, a company needs feedback and control to understand the efficiency and effectiveness of marketing activities.
In your own words provide both a social definition and managerial definition of marketing. What is the limitation of understanding only the managerial definition?
How is marketing done? Explain why, increasingly, marketing is not done only by the marketing department.
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