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Companies Selling Mass Consumer Goods and Services Such as Soft

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Question 38
Multiple Choice
arrowQuestion 38arrow
Multiple Choice

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called


A) global markets.
B) consumer markets.
C) business markets.
D) service markets.
E) nonprofit and governmental markets.

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